Autorin: Tays Jennifer Köper-KelemenÏMAIMA is a fashion brand from Berlin that weaves a women’s life, identity and love for culture into expressive fabrics and garments. Thereby the brand draws its inspiration from the German capital and its art scene, culture, diversity and history.
The collections are characterized by a creative mixture of contemporary silhouettes and traditional middle eastern embroideries. The ethos of Indian handicraft tradition and Berlin’s art and culture are core competencies. The result are one-of-a-kind silhouettes and urban styles. The colors are azo-free and the luxurious fabrics are hand-woven.
Not only the combination of tradition and modernity is innovative and forward-looking at ÏMAIMA, but also the close relationship of the brand to sustainable practices. The garments are made from natural fabrics such as 100 % cotton and are fully re-recyclable. The intention is a complete zero waste production. For this purpose leftover fabrics are used for smaller creations or upcoming collections. Exclusive designs in limited quantities are also part of the sustainable strategy.
ÏMAIMA works with local artisans from Jaipur. The brand is not only positioned sustainably in the areas of textiles and production, but also in its ethical principles and employee relations. They secure their partners livelihoods and build durable connections by giving them the opportunity to grow with the brand. ÏMAIMA guarantees a fair, responsible and ethical production – each piece showcases the work of talented artisans.
The creators of ÏMAIMA play a central role for the brand. From the sample maker to the graphic designer, the people behind the product are committed to the brand with a lot of personality, expertise, creativity and attention to detail. Mutual appreciation is lived reality in the ÏMAIMA family. Founder and Director Bahhareh Karimi is strongly committed to the idea that empowered women lead to an empowered legacy. The goal is to create jobs in the local regions of India where men and women work together. Women are equal breadwinners of the family. Their devotion and hard-work enables their children to attend school. Their finesse in giving the final touch to the garment is the most crucial part of the process. Their quality-check is the essence of ÏMAIMA’s unique garments.
Bahhareh Karmini grew up with fashion – her father had a fashion shop in Berlin, where she was happy to help out. Now she tells her own stories with ÏMAIMA. It’s the untold stories that have always fascinated her and that now find new expression in her designer outfits.
Empowered women
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We cooperate! This article was written in cooperation with the international platform for ethical fashion www.styleandthegang.com. Whether from Tokyo, Kilifi, Barcelona or Bali – on their website the editors Tays Jennifer Köper-Kelemen and Nina Elyas present unusual, socially committed and ethical fashion brands with cross-cultural concepts from all over the world. Curated designers tell their stories of craftsmanship, and what it means to create fashion with added value.
