The heart of Miomojo beats in Bergamo, Italy – a vegan Benefit Company and a certified B Corporation that goes beyond the realm of business. It is an entity that aspires to be 100% ethical, weaving together cruelty-free accessories with an dedication to championing lives – both of animals and humans – and preserving the planet. The brand blends ethics with aesthetics, redefining the landscape of fashion accessories.
Through its ethos of ‚you buy, we give‘, Miomojo channels a percentage of the sale price directly to global animal welfare causes. Claudia Pievani, founder of the vegan brand, merges her passion for design, animals, and the environment. Established in 2012, Miomojo stands out for its cruelty-free approach. Collaborating with various charities such as Four Paws and Mercy for Animals, Miomojo extends its support to farm sanctuaries and rescue centers. The brand’s commitment to sustainability is evident in its shift towards using 90% recycled materials, a significant evolution since its inception in 2012.
Miomojo represents a next generation of fashion – a generation where accessories are not just cruelty-free but are also crafted from recycled and upcycled materials, showcasing an array of next-generation, plant-based resources. Materials derived from apple waste, cactus, pineapple, oranges, and fabrics with high bio content tell a story of innovation, compassion, and a commitment to a sustainable future.
As the world moves towards a kinder evolution, Miomojo takes a closer look at materials, rejecting those contributing to deforestation and loss of biodiversity. The brand pioneers a total ethics fashion that stands against wasteful processes and is not a heavy contributor to the climate crisis.
Italian bags crafted vegan and cruelty-free.
@Miomojo
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We cooperate! This article was written in cooperation with the international platform for ethical fashion www.styleandthegang.com. Whether from Tokyo, Kilifi, Barcelona or Bali – on their website the editors Tays Jennifer Köper-Kelemen and Nina Elyas present unusual, socially committed and ethical fashion brands with cross-cultural concepts from all over the world. Curated designers tell their stories of craftsmanship, and what it means to create fashion with added value.
